Bachelor of Arts in Digital Media Studies
Become a responsible, dynamic communicator in today’s digital age.
Get Started Today
Ready to learn more about Concordia University Irvine?
Complete this form, and an admissions counselor will connect with you.
"*" indicates required fields
Lead the Future of Digital Communication
Step into one of the most exciting and fast-moving industries of our time with a Bachelor of Arts in Digital Media Studies from Concordia University Irvine.
In this program, you’ll learn to communicate with purpose, creativity, and clarity in a world shaped by technology. You’ll explore the relationship between media, culture, and society while mastering the tools and strategies that drive today’s digital communication — from video production and podcasting to social media storytelling and data analytics.
At Concordia, you’ll go beyond content creation to understand its impact. Rooted in Christian ethics, our program teaches you to use digital media thoughtfully and responsibly to inform, connect, and inspire in ways that reflect truth and integrity.
Career Relevant
Gain real-world skills for a life of service and leadership.
Collaborative Classes
Learn in classes with a 15:1 student-to-faculty ratio.
Opportunity Awaits
Access internship and career opportunities across Southern CA.
Getting Started
The B.A. in Digital Media Studies at Concordia brings together coursework from journalism, graphic design, computer science, and marketing to give you a well-rounded foundation in communication and technology.
You’ll gain hands-on experience using professional tools like Adobe Creative Cloud and emerging AI platforms while learning how to analyze and interpret the cultural and ethical dimensions of media.
Next Start
January 11, 2027
Curriculum
Core Curriculum (Sample Courses):
- COM222 – Theory and Practice of Journalism
- COM280 – Theories of Human Communication
- COM281 – Big Data and A.I. Literacy
- COM312 – Podcasting and Video on Demand Theory and Production
- COM321 – Digital Media Communication
- COM344 – Theory and Practice of Interviewing
- COM371 – Introduction to Social Media
- COM490 – Internship: Communication
- OR COM400 – Communication Capstone
- COM488 – Communication Research Methods
View the Concordia University Irvine Online Catalog for a full list of courses.
Digital media studies graduates from Concordia will be able to:
- Students will analyze how media impacts society culturally, economically, and socially.
- Students will develop the skills needed to produce media projects, individually and collaboratively from concept to post-production.
- Students will explore the intersection of media theory and practice to create media that engages and responds to various audiences and stakeholder’s needs.
Tuition and Fees
At Concordia, we understand that investing in your education is a significant decision. That’s why we offer a variety of scholarships and financial aid options to help make your academic journey more affordable. In fact, 100% of our students receive some form of financial assistance! View tuition costs and fees for undergraduate programs.
Admission Requirements
View the Application page for full details on application and admission requirements.
Nationally Recognized Q&I Curriculum
Concordia University Irvine is among a distinctive group of universities that offer a comprehensive liberal arts curriculum for all of its students. Our nationally recognized Enduring Questions & Ideas curriculum (Q&I, for short) is carefully crafted so that you discover the purpose of a liberal arts education — to grow intellectually, ethically, and spiritually.
Internships
Digital media studies majors gain professional experience and build industry-ready portfolios through internships and capstone projects. Concordia’s location in Southern California — one of the world’s creative capitals — offers access to leading companies in media, marketing, and entertainment.
As a Founding Partner and Official Education Partner of OCVIBE, Concordia offers exclusive opportunities to work with the Anaheim Ducks, OCVIBE, and Honda Center, giving you real-world experience at the intersection of sports, entertainment, and digital media.
Career Outcomes
Digital media professionals are in demand across nearly every industry. According to the U.S. Bureau of Labor Statistics (BLS), employment for advertising, promotions, and marketing managers is projected to grow 6% by 2034, faster than average.1
Concordia graduates are prepared for roles such as:
- Digital Marketing Specialist
- Content Creator or Producer
- Social Media Manager
- Multimedia Journalist or Editor
- UX/UI Designer
- Brand Strategist or Communications Coordinator
You’ll graduate ready to lead in a digital world that needs skilled communicators who value both creativity and integrity.
Academic Opportunities
As a digital media studies major, you’ll have the flexibility to combine your degree with related disciplines that broaden your skills and career potential. Popular pairings include:
Extracurricular Activities
Learning at Concordia extends beyond the classroom into studios, labs, and creative spaces designed for collaboration and exploration. Digital Media Studies students are welcome to participate in:
- Aerie Magazine
- On-Campus Art Exhibits and Lectures
- Podcasting and Video Projects
- On-Campus Media Campaigns for Clubs and Organizations
- Borland-Manske Center
- Film Production Resources
- Mac Graphics Suite Lab
- John and Linda Friend Art Gallery
Whether you’re producing a short film, launching a podcast, or designing a digital campaign, you’ll gain real-world experience while building your creative portfolio.
Life at Concordia
Join a community where you’re free to explore your interests and pursuits, make relationships that last a lifetime, and develop your own relationship with God. What will you explore?
Explore Financial Aid
Reduce your tuition costs with financial aid — with help from a team that wants to make your time at Concordia as affordable as possible.
Meet Our Faculty
FAQs
What is digital media studies?
Digital Media Studies combines communication, technology, and design to teach you how to create, analyze, and manage media in today’s digital world. You’ll learn how content influences culture — and how to use digital tools ethically and effectively to tell stories that matter.
Is digital media a good career?
Yes! As technology continues to shape every industry, digital media professionals are in high demand, with about 36,400 openings on average per year.1 Whether you pursue marketing, content creation, or UX design, you’ll find opportunities to innovate, lead, and make an impact in fields that value creativity and strategy.
What can I do with a degree in digital media?
Graduates can pursue work in advertising, film, journalism, nonprofit advocacy, or social media strategy. Common careers are those that combine creativity with practical, data-informed communication, such as digital marketing, content strategy, video production, or multimedia design.
Related Programs
-
Psychology
Study the mind and explore human behavior with a psychology…
-
Music
Develop your musical talent and inspire others with a music…
-
Mathematics
Join a fast-growing field when you earn an in-demand math…
-
Liberal Arts
Prepare for all of your life’s callings with a liberal…
-
History and Political Thought
Learn from the past to lead with understanding and purpose.
-
Graphic Design
Become a strategic, visual storyteller as a graphic design major.
-
English
Learn to think deeply and write clearly with an English…
-
Engineering
Imagine, innovate, and create with an engineering degree.
-
Data Science
Solve real-world challenges with math, computer science, and data.
-
Communication Studies
Major in communications and make your message matter.
Sources
1U.S. Bureau of Labor Statistics, U.S. Department of Labor, on the internet, at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Oct. 23, 2025).
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.