Marketing Minor
Strategize to help organizations win with a minor in marketing.
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Use Creativity and Strategy to Promote Any Business
For each product or service that exists, someone or a team is marketing it out in the real world. “Marketing” is a broad term that covers a lot of job areas: data analysis, search engine optimization (SEO), graphic design, events, content creation, and more.
Marketing courses – like those you’d take in a minor – can help you prepare for many of these roles. Even more so when paired with a business-related bachelor’s degree, so you can strengthen your business knowledge.
View the Concordia University Irvine Online Catalog for a full list of courses.
“Concordia University Irvine is constantly creating innovative ways to encourage our learning in the ever-changing field of business.”
Jennifer Powers ’10
Meet Our Faculty
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Catherine Sinardi
Program Director and Professor of Healthcare Management and Public Health
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Laszlo Zoltany
Adjunct Professor, School of Business Contact Email: Email Laszlo Zoltany…
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Kellie Playter
Assistant Professor & Internship Director, School of Business & Economics
FAQs
What is a marketing minor?
A minor in marketing is a group of classes that can optionally be added to your bachelor’s degree. At Concordia, you will take four required classes and then choose two other courses based on your interests for a total 18 units.
Is it worth it to minor in marketing?
If marketing is a field you’d like to pursue, then a marketing minor could definitely be worth it. Marketing knowledge can give you a wide variety of career options, as well.
The outlook for marketing managers is excellent: Between 2023-33, these roles are projected to grow 8% – faster than the average for all occupations.1 That’s about 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.1
The largest employers for marketing majors in 2023 were in1:
- Professional, scientific, and technical services
- Management of companies and enterprises
- Finance and insurance
- Wholesale trade
- Manufacturing
What is taught in marketing courses?
When you take a variety of courses – like those within a marketing minor – you can learn a lot about theories, principles, and practices.
As you get deeper into the classes, you will learn about more specific areas of marketing. For example, Concordia’s Marketing Research course teaches survey methods and statistical analysis techniques. And a class like Digital Marketing focuses on areas like social media and mobile marketing. Your class topic will dictate what you will learn.
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Sources
1U.S. Bureau of Labor Statistics, U.S. Department of Labor, on the internet, at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Nov. 5, 2024).