Marketing Minor

School of Business and Economics

Curriculum

  • Marketing Minor
  • 18 Units
  • MKT 341: Marketing
  • 3

This is a survey course of marketing principles and theory. The course supports a practical applied approach to the marketing mix, consumer and industrial markets, market research, plus the challenges of the competitive marketplace. The course also includes an introduction to the issues of globalization. Prerequisite: BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

  • MKT 353: Professional Selling
  • 3

Through the examination of a wide variety of services this course will look at the marketing implications of the differences between goods and services including the unique characteristics of services marketing, the relationship between the service, the evaluation of service quality, and techniques for service improvement. Prerequisite: MKT 341 or concurrent enrollment.

  • MKT 442: Marketing Research
  • 3

This course will provide a comprehensive overview of marketing research, providing information for marketing decision making, problem identification, and problem solving research as students develop competence in survey methods and learn to apply analysis techniques including frequency distributions, cross tabulations, and correlation analysis. Prerequisites: General education math requirements and MKT 341.

  • MKT 371: Digital Marketing
  • 3

This course will provide a broad overview of digital media including effective web design, SEO (search engine optimization) strategies, social media tools, mobile marketing, metrics, and analytics with a focus on business strategies and trends while using the appropriate digital tools for maximum effectiveness. Prerequisite: MKT 341.

  • Choose two of the following courses:
  • ACT 211: Financial Accounting
  • 3

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, including a study of financial statements; journalizing financial transactions; merchandising activities; investments in property, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201.

  • BUS 201: Introduction to Management, Marketing, and Information Technology
  • 3

This survey course will look at today's American business systems including a study of various types of businesses and the information they gather, store, and process, including administration and management of people, facilities, and information. Course will include relevant computer experience simulating business situations.

  • BUS 251: Legal Environment of Business
  • 3

Using examples from law of agency, contracts, product liability, government regulations, business organizations, and ethics in American business, this course will emphasize U.S. law including sources, courts, procedures, and torts pertaining to the business environment.

  • MKT 344: The Advertising Agency
  • 3

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, message development, creative executive, and media planning as they design a complete campaign for a specified client. Prerequisite: MKT 341 or concurrent enrollment.

  • MKT 355: Services Marketing
  • 3

This course will present a practical approach to understanding and implementing marketing strategies applicable to the business and service sectors, addressing their application to health care, financial, and hospitality industries. Prerequisite: MKT 341.

  • MKT 363: Computer Graphics
  • 3

This course will use Adobe Photoshop or similar product to develop student skills in the creation and execution of computer graphics for advertising, illustration, or enhancement of business products.

  • MKT 365: Computer Graphics with Motion
  • 3

This course will use Adobe Premier or similar product to develop student skills in the creation and execution of animated computer graphics for advertising, illustration, or enhancement of business products.

  • MKT 445: International Marketing
  • 3

A broad survey course of international marketing principals and trade theory. The course supports a practical approach to global marketing with a focus on competition, market analysis and entry strategies, trade finance, cultural dynamics, and the challenges of the global marketplace. Student teams will prepare market-entry plans for a specific country. Prerequisite: MKT 341.

Current students, please note: The requirements listed here may not reflect the most current courses for this major and may not be the requirements for the catalog year you are following to complete your major. Please refer to the Academic Catalog for official requirements you must meet to qualify for a degree.


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