Marketing Emphasis | Business Administration Major | Concordia University Irvine

Business Administration Major

Marketing Emphasis

School of Business

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Marketing is critically important in business today. Customers are the lifeblood of any organization. Companies must understand the marketplace and buyer needs and wants if they want to grow and compete effectively. Marketers constantly monitor customers and competitors to find a better way to design and deploy the firm’s core competences to serve customers at a profit.

The Marketing Emphasis will expose you to creative classes, marketing basics, advanced programs, business management, customer relations, sales, and communications. You may even specialize in areas such as international marketing, e-commerce, or research.

The demand for marketing professionals continues to grow as today’s organizations place greater emphasis on effective marketing as a means of achieving their goals. With a degree in Business Administration: Marketing, you will be prepared for many different types of career paths, including:

  • Advertising
  • Brand/product management
  • Industrial marketing
  • International marketing
  • Logistics and distribution
  • Market research
  • Product development
  • Public relations
  • Retailing and sales management

IACBE Accreditation

As you research Business Schools, you may notice that some business programs are accredited by organizations with long acronyms such as AACSB, IACBE, and ACBSP. What is accreditation and why does it matter? Business schools seek out accreditation to obtain quality assurance as an institution of higher learning, as well as to ensure an environment of continuous improvement. The Concordia School of Business chose to voluntarily complete a rigorous process with IACBE to evaluate the effectiveness of our business programs. You can be assured at Concordia University Irvine our goal is your academic and occupational success.

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Alumni Success

Graduates from Concordia University Irvine’s School of Business are putting their degrees to work and excelling in various professional callings and postgraduate studies.

Where Our Alumni Are Working

The value of an education is demonstrated by the success our graduates enjoy upon completion of their degree. Concordia University Irvine grads are respected in the many industries in which they find skillful work. Here are just a few of the places our alumni have recently been employed.

  • Adidas
  • Albertsons Companies, Inc.
  • KPMG
  • Los Angeles Clippers
  • Marriott
  • Misty May Treanor Sports Complex
  • Northwestern Mutual
  • Walt Disney Co.

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Get started on submitting your application for admission today. Applications received after February 15 are reviewed on a rolling basis.

Fall 2019 Deadlines to Apply
Early Action Nov. 15
Early Action II Feb. 15
Rolling July 27
Spring 2019 Deadlines to Apply
Regular Decision Dec. 1

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