Social Media
Overview
Using social media as a communication tool requires assessment, planning, goal setting, reporting, and ongoing monitoring. Effective social media strategy begins with understanding your audience and aligning platforms and tactics to clearly defined goals.
At Concordia University Irvine, our social media efforts focus on credibility, authentic engagement, increased online visibility, and converting digital interaction into meaningful on-campus participation.
The Social Media Manager serves as a resource, strategist, and promoter to support University programs in achieving these goals.
Social Media Guide
Social Media at Concordia
Concordia University Irvine uses a hub-and-spoke model for social media governance. This model supports brand consistency while allowing programs and departments to engage their specific audiences.
- The Social Media Manager serves as the centralized hub.
- Social Media Community Managers are staff or faculty members across campus who manage approved department-specific social media accounts.
- Community Managers are responsible for engaging audiences, promoting their areas of expertise, and advocating for Concordia’s brand within approved guidelines.
A complete list of official Concordia University Irvine social media accounts, contests, and platform guidelines is available on the University’s Social Media information page.
Creating a Social Media Presence
Departments interested in starting a social media initiative must complete the following steps:
- Follow approved Social Media Guidelines and Best Practices and begin publishing.
- Review and complete the Social Media Assessment Worksheet.
- Meet with the Social Media Manager for Social Media Policy training.
- Develop a social media strategy in collaboration with the Social Media Manager.
Prohibited Use
Concordia University Irvine prohibits the creation of unofficial social media pages that:
- Appear to represent the University
- Use the Concordia University Irvine name, logo, or official University imagery without approval
- Use any of the following identifiers without authorization:
“CUI,” “CU Irvine,” “ConcordiaIrvine,” “Concordia Irvine,” “Concordia University Irvine,”
“Concordia University, Irvine,” “Concordia University in Irvine,” or
“Concordia University California” - Impersonate the University or any of its official entities in any way
Contact Us
For questions about social media strategy, submissions, or starting a new social media channel, contact the Social Media Manager.
Jennifer Harnell
Email: [email protected]