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Marketing Approval Policy

Student Leadership

CUI Marketing "Must-Know's"

ASCUI Communications Director: Megan Auringer ([email protected])
Mission & Purpose: To maintain university integrity through a Christ-like manner via communication.

General Marketing Guidelines (Online & Print)

Basics:

  • All advertisements must be relevant to Concordia University
  • All advertisements must be neat, professional, in color, and visually appealing
  • All advertisements must include:
    • Event name
    • The organization sponsoring the event
    • Location
    • Date
    • Time with "a.m." or "p.m."
    • (if applicable):
      • Prices
      • Bus availability
      • Groups invited (if not open to all CUI students
  • All print advertisements must not contain any spelling or grammatical errors
  • All print advertisements must be hung up using blue tape (provided by the CSLD Front Desk) on the back of the paper, not showing from the front
    • For breezeway posters, see CSLD Front Desk for help when hanging up

**Profanity, offensive language, the promotion of the illegal use of alcohol/drugs, or any violations of the federal/state law, and school policies/conduct codes is not permissible.

Important Things to Keep in Mind

  • To ensure that CUI students, faculty and staff are “in the know” with what events are going on, it is suggested that you submit your marketing request 2-3 weeks in advance of the event (may vary depending on magnitude of event) so news of the event can have adequate time to spread
    • This is an overlooked, but vital aspect to better turnouts because more times than not, people do not know that events are taking place due to lack of timely marketing
    • Submitting requests this far in advance allows time for scheduling, printing, and posting advertisements
  • Print Advertisements must be taken down within 48 hours of the end of your event. If the event has no end date, update information every 2 weeks
    • Includes posters, sandwich boards, etc.

Types of Advertisements


Print

Boxed Breezeway Poster

  • Printed 22”x 26” posters placed in hall of the Gym Breezeway
  • Maximum of 1 poster per event
  • Repeating information separated by date
    • **Because there is limited space, Breezeway posters will be prioritized by the ASCUI Communications Director based on target audience, magnitude and date of event, and relevance

Butcher Paper Poster

  • Handmade posters made only in the CSLD with butcher paper, paint, and/or markers provided by the CSLD
  • Dimensions: 3’x 6’ (unless otherwise approved by the ASCUI Communications Director)
  • Maximum of 4 posters per event

Small Poster

  • Premade poster designed on your end
  • Dimensions: 11" x 17" or 8.5" x 11" (unless otherwise approved by the ASCUI Communications Director)
  • Maximum of 15 posters per event

Toilet Talks

  • Themed bi-weekly flyers posted on the bathroom stalls of CUI's campus
    • **Marketing requests are NOT available, but Toilet Talks will be put together by ASCUI Communications Director based on target audience, magnitude and date of event, and relevance

Online

MyCUI App

  • To have event information posted through ASCUI's page on the MyCUI App, please fill out the following form:

ASCUI Page Request Form

The Eagle Insider

  • A post pinned to the top of ASCUI's page on the MyCUI App that gets sent out weekly to the student body every Sunday evening
    • All event submissions must be University sponsored
    • All event submissions must be submitted by Wednesday at 11:59pm or it will not be included in that following week's post

Eagle Insider Request Form

Social Media (Instagram)

  • You can request that an event be featured on the ASCUI's Instagram story by dm-ing @_ascui with your premade digital poster as well as when you want it posted.

Approval Process

For Print Ads:

  1. Email [email protected] with an uploaded image of your poster with the correct dimensions
  2. You will be notified within 2 business days if your request has been approved
    1. If approved, the CSLD will apply an electronic stamp to your poster and email final image to you that is ready to print and/or be posted
  3. Email [email protected] and include the following:
    1. Number of copies
    2. Dimensions
    3. When you need them printed
    4. Refer to this example:
      Hello!

      My name is Billy and I work with CUI Intramurals. Can I please have 15 colored copies of this poster in 11" x 17" dimensions as soon as possible?

      Thank you,
      Billy Bob

For Social Media:

Once your online poster has approved and contains the necessary information, you can then request that it be posted on ASCUI’s Instagram story.

**Posting on personal social media accounts does not fall under the authority of the CSLD Front Desk nor the ASCUI Communications Director and can therefore be done at your own discretion

Where Can I Hang My Posters?

Breezeway Posters

  • Gym Breezeway
  • Lower and Upper Quads

Butcher Paper Posters

  • Residence Halls and Lounges (includes Lower and Upper Quads, Rho, and Sigma)
  • Table (if tabling outside the Cafeteria)
  • At your event location (with permission from appropriate authorities)

Small Posters

  • Residence Halls and Lounges
  • Residence Hall cork boards
  • Eagle’s Landing outside windows and inside bulletin board
  • Grimm Hall bulletin boards in stairwells
  • Library Arts Building entrance windows
  • Library bulletin board

OFF-LIMITS

  • Gym Breezeway walls, windows, and concrete columns
  • Sidewalks (no chalk)
  • Painted interior surfaces
  • Light poles and railings
  • Front glass office doors and buildings
  • Anywhere in any campus bathroom

If you have any questions about areas that posters are not prohibited, please check with the CSLD of the ASCUI Communications Director

Tips and Tricks

  • Use Canva.com (easiest) or another Adobe Program
  • Don't make poster too "busy"
    • Less is more
    • Clean typography and pictures
  • Examples of good posters:

    Poster Example 1

    Poster Example 2

    Poster Example 3
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