We’ve all said it at one time or another, “Everyone is on Facebook so I need to be too.” That's not really an accurate statement though. Using social media as a communication tool requires assessment, planning, goal setting, reporting (analytics), and monitoring. The audience you want to reach may not favor Facebook primarily. Until you align your strategy with your tactics, your efforts may be unfruitful.
In our social media efforts, we strive to be credible thought leaders who encourage authentic conversations, promote online visibility, and convert online activities to on-campus participation.
The Social Media Manager is available as a resource, strategist, and promoter of your program’s social media efforts to accomplish those goals.
What Social Media Looks Like at Concordia
At Concordia we practice the hub and spoke model for social media. This model allows for a centralized position (Social Media Manager) to be cross-functional using Social Media Community Managers to promote Concordia's brand. Social Media Community Managers are staff or faculty members across campus who represent a Concordia community using social media. It is their responsibility to manage, engage, promote and advocate their expertise on social media site(s) specifically designed for their department.
Visit our Social Media information page for a complete list of Concordia University Irvine's social media accounts, contests, and guidelines.