Sarah Dubbeldam ’05, started her career as an actress and model, modeling for brands like Target, Crocs, InStyle magazine and many other national commercials and campaigns. In this industry she found a passion to broaden the ideals of “beauty” and create an authentic and elevated conversation for women, which has now become Darling—the first magazine to not photoshop women along with a clothing brand that reminds women of their unique beauty, identity, and purpose.

Over the last 12 years, Darling has led a sea of change in the way women are depicted in advertising and fashion photography. Vogue Greece recently produced its first unretouched cover and their Editor-in-Chief thanked Darling for being a pioneer in this movement. Major department stores, too, are choosing to stop retouching their catalog and poster models. Dubbeldam says that “God created us all to look different…this narrow definition of a look that’s beautiful needs to be broadened, and Darling has been part of doing that in the culture. I’m proud of that.”

Today, Darling’s has a following of over 400,000 and reaches women all over the world. Issue 26 of the magazine premieres this fall, and their new clothing line is available for women to shop online and through Ambassadors globally. “The lens of everything we produce is to honor God and his view of women,” says Dubbeldam.

Darling has featured celebrities such as Kristen Bell, Joanna Gaines, Meghan Markle, Tracee Ellis Ross, America Ferrera, Rachel Brosnahan and many more YouTube and influencer personalities such as Ingrid Nilsen and Lilly Singh. Sarah has been interviewed on outlets such as CNN, NBC, Refinery 29 and Huffington Post and speaks nationally on the movement of Darling.