Institute for Strategic Marketing and Management

Concordia's Institute for Strategic Marketing Management is a dynamic program in the School of Business that serves local businesses by utilizing the skills and talents of hand-selected Concordia students who work in teams to solve business problems and help grow companies. Students work on projects under the direction of Institute founder, marketing Professor Carolyn Shiery who has extensive industry experience working in businesses and helping grow them. Companies selected for this program become the "client" as the student team works on a pressing business project. Students apply problem-solving, analytical and advanced business skills, while companies benefit from innovative, new ideas and a comprehensive strategic review.

Could your company use help growing your business? Perhaps you need assistance getting new customers, marketing or advertising strategies, or researching new products, services or markets? If so, the Institute can help you. The Institute offers students' services to your business, under faculty supervision, as they serve your company and learn to "think outside the book." Apply now. We only have a limited number of companies we serve each semester.

Companies Apply here - Download application

I will be happy to discuss the Institute and your needs, or to meet with you to answer any questions.
My telephone number is (949) 214-3364. We look forward to serving you and helping you grow your business. [email protected]

Institute Brochure - Download here