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Dr. Michael Thomas

February 24, 2023 - 1 minute read

Concordia University Irvine recently embarked on a university-wide rebranding effort as we near our 50th anniversary, and we couldn’t be more pleased with the results! 

Starting with extensive market research, engaging focus groups of diverse stakeholders, and working with an exceptional marketing and brand partner, we confirmed what many of us already suspected: Concordia is a comprehensive Lutheran university that provides an exceptional education which prepares each of our students for all of life’s vocations. However, it also became clear that we needed to tell this story more clearly, more boldly, and more widely.

In this rebrand, we honor the past and look with anticipation toward the future. The specific elements of the new brand — new logo, academic seal, athletic mascot, and the new Freedom to Explore campaign — highlight and enhance our commitment to providing a distinctive, high-quality Lutheran Christian education to students across the country and around the world. 

The academic imagery is distinguished and classical and recalls the iconic worship space on campus and our Lutheran heritage and Christian commitment. The athletic marks, in contrast, are bold, forward, and confident. The green and gold color palette, so familiar to our alumni, visually unites our university and athletic brands.

We are excited to move forward with a fresh approach to telling Concordia’s story. We hope that you’ll embrace this brand in every way. But most of all, we hope and pray that you are excited for the future of Concordia University Irvine. The Lord has blessed us mightily and will continue to do so as we faithfully carry out our call as the Great Commission University!

For His Students,

Michael A. Thomas


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