Marketing and Communications

At Concordia University Irvine, marketing is a comprehensive and collaborative process in which administrative and academic leadership work together to develop and manage revenue-generating, mission-aligned programs for multiple higher education markets.

Essentially, the role of marketing is to understand market dynamics and leverage them to our advantage in ways that are ethical and consistent with our mission.

The Office of Communications and Integrated Marketing

The Office of Marketing and Communications leads marketing and branding initiatives for the university, collaborating with university and program leadership to advance the mission and brand of the university, and to assist its programs in recruiting students and in fundraising by developing promotional strategies.

Our work is largely at the top of the admissions funnel for tuition revenue programs, and at the bottom of the giving pyramid for our fundraising program. In other words, our work is about content creation across channels and platforms, establishing and affirming the brand, increasing name awareness, and generating inquiries and applications.

What we Do

The MarCom team is composed of Concordia employees, contracted partners, and vendors that provide expertise and develop data-based strategies and tactics across channels and platforms to meet university goals. Our work includes:

Brand & Creative

• Branding (external and internal)
• Graphic design
• Video production (short-form and long-form storytelling)
• Communications (print publications and internal communications)
• Public relations (press releases and media pitching)

Digital Marketing & Channels

• Website development, design, and content strategy
• Search engine marketing (SEO, paid search, display, retargeting)
• Social media (university accounts and community management)
• Direct mail and email marketing
• Customer Relationship Management (CRM) used by admissions office