Social Media Guidelines
Social media is user-generated web content that is highly available and collaborative. Social media allows conversations in a world-sized room. Anyone can join. Everyone can join.
Social media is distinct from industry media because it is user-generated. Therefore the public tends to trust and value social media differently than industry media.
Section 1 - Policies For All Social Media Sites
- All officially-recognized CUI social media accounts must be reviewed through an application process and approved by the Marketing Department.
- Each social media account must have responsible administrators (“Social Media Community Manager”) assigned and be linked to appropriate CUI email accounts. Each administrator must meet with the Social Media Manager for training.
- Each officially approved account must include a disclaimer statement (or link to the statement), in the prescribed form, regarding content and opinions contained on the site.
- Inappropriate, offensive, injurious, illegal and content protected by FERPA will not be posted or may be removed by CUI employees identified as account administrators or at the direction of the Social Media Policy staff. All will respect copyright and fair use of materials.
- In an event of a campus or PR crisis, officially-recognized CUI social media accounts will refer all posts and comments to the main Concordia University Irvine social media sites.
- The Concordia University Irvine Social Media Policy, Playbook, and Guidelines for social media accounts will be followed.
Concordia University Irvine encourages thoughtful discussion, debate, and interaction among social media users. User comments are not screened prior to being published within the public forum. Because of this, Concordia University Irvine would like to remind its users of a few simple guidelines:
- Be respectful when publishing content. This includes recognizing that students, faculty, staff, and the general public come from different backgrounds, beliefs, and viewpoints.
- Voicing opinions, complaints, or disagreements with another is accepted, but we ask that you do so in a constructive manner. Obscenities, personal attacks, threatening, harassing, or abusive content, and defamatory comments about any person, group, organization or belief will be deleted.
- CUI will not allow for the commercial solicitation or promotion of products and will delete them from the account as necessary.
- Any comments posted to a CUI social media account do not necessarily reflect the opinions or viewpoints of the University.
To be posted on officially recognized CUI social media accounts:
This account is officially recognized by Concordia University Irvine; however, the views and opinions expressed on this page are not necessarily those of the University. CUI retains discretion to allow or disallow comments and/or posts on this page. For more information about CUI's Social Media Policy, visit www.cui.edu/aboutcui/social-media/policy and for more information about Concordia University Irvine, visit www.cui.edu.
Terms and Conditions
Please be aware that by managing a social media account on behalf of the University, you are agreeing to the social network's Terms of Service.
Section 2 - Concordia University Irvine Social Media
Think twice, publish once. Social media sites are not “private” no matter how much they claim to be. Search engines can find posts years after a publication date, comments can be copied and forwarded and archival systems save information even if the post has been removed or deleted. To learn more about this topic, read articles by Mashable and CNN.
You are responsible for your posts. You are responsible for anything and everything that you post on your own site and others. Courts have held individual bloggers responsible for comments deemed copyrighted, defamatory, proprietary, libelous, or obscene.
Check all the facts. Before you make a post or comment check that you have all the facts. If needed, share your source. If you make an error, correct it as soon as possible and make it public.
Be authentic. Social media is all about people connecting with people. Remember to humanize your social media interactions. On social networks it is okay to use an exclamation point and phrases such as "check it out" rather than "read more."
Be accurate. Make sure you have all of the facts before you post. Cite and link to sources whenever possible to help build a community. It also doesn’t hurt to spell-check your content before posting. If you make an error, correct it quickly and visibly. This will earn you respect in the online community.
Be respectful. Respect for the dignity of others and to the civil and thoughtful discussion of opposing ideas is critical. Feel free to respectfully disagree with a position but please do not propagate online confrontation as it reflects poorly on both the individual and CUI.
Be positive. A good rule of thumb: if you would not say it in person, don’t say it online.
Encourage open conversation. Listen to people and respond to as many comments as possible with constructive feedback. Allow negative comments, delete the spam, and seek to respond rather than censor.
Allow comments. Even the negative ones. A good philosophy for comments is to encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments made must be civil, respectful, and appropriate for your audience. If comments are lewd, libelous, incite violence or are otherwise hurtful or hateful speech directed at either individuals or groups, CUI employees who serve as account administrators reserve the right to delete such comments. Look to the CUI Social Media Response Procedure for guidance.
Section 3 - Getting Started
Request an Account
Launching a new CUI social media network is a team effort and the Social Media Manager is here to guide you through the process.
- Review and fill out the Social Media Assessment Worksheet.
- Meet with the Social Media Manager for CUI Social Media Policy
- Along with the Social Media Manager create a strategy.
- Follow the social media Guidelines and Best Practices and get started!
Disclaimer: Some content has been adapted with permission from Colorado State University.