Social Media Guidelines
Social media is user-generated web content that is highly available and collaborative. Social media allows conversations in a world-sized room. Anyone can join. Everyone can join.
Social media is distinct from industry media because it is user-generated. Therefore the public tends to trust and value social media differently than industry media.
Section 1 - Policies For All Social Media Sites
Social Media Community Manager Policy
- Officially recognized Concordia University Irvine (CUI) social media accounts must be reviewed, approved, and
created by the Marketing Department. These are the only accounts permitted to use an approved CUI logo.
- Each Social Media account will have an assigned responsible administrator. Each administrator must read and sign
this CUI Social Media Community Manager Policy and the CUI Social Media Playbook. CUI Social Media account
administrators are referred to as “Social Media Community Managers” (SMCM). They are responsible for
managing, protecting, and promoting each account they administer in a manner that conforms to and does not
conflict with CUI’s mission, vision and values.
- Social Media Community Managers shall create a LastPass® account to store all CUI Social Media passwords.
Proper password security methods shall be used, including length, complexity, and keeping passwords
confidential. Social Media account passwords may only be shared from the Director of Social Media to Social
Media Community Managers. Social Media Community Managers are responsible in the event that a social media
account they administer is compromised, and they must immediately notify the Director of Social Media in such
- Social Media account’s passwords, profile pictures and email addresses may not be altered by Social Media
Community Managers without approval from the Director of Social Media.
- Inappropriate, offensive, injurious, or illegal content may not be posted to any Social Media account. Content
protected by FERPA or HIPPA may not be posted to any Social Media account. Content violating these standards
must be immediately removed by a Social Media Community Manager, and may be removed by the Director of
Social Media or other authorized CUI designee.
- CUI logos, trademarks, symbols, and phrases will not be used outside of the Social Media account without written
permission from the Marketing & Communications Department. Copyright law, trademark law, and other fair use of
materials laws must be complied with at all times.
- In the event of a CUI campus crisis or public relations event, Social Media Community Managers shall refer all posts
and comments to the main Concordia University Irvine social media sites (Facebook and Twitter) and/or to the CUI
website unless other instructions are given. At such times, Social Media Community Managers shall follow
instructions given by CUI officials.
- Failure to adhere to all the aforementioned standards and requirements may result in loss of privileges, loss of
administrative access, removal from the position of Social Media Community Manager and potential disciplinary
actions up to and including termination of employment with CUI.
Section 2 - Concordia University Irvine Social Media
Think twice, publish once. Social media sites are not “private” no matter how much they claim to be. Search engines can find posts years after a publication date, comments can be copied and forwarded and archival systems save information even if the post has been removed or deleted. To learn more about this topic, read articles by Mashable and CNN.
You are responsible for your posts. You are responsible for anything and everything that you post on your own site and others. Courts have held individual bloggers responsible for comments deemed copyrighted, defamatory, proprietary, libelous, or obscene.
Check all the facts. Before you make a post or comment check that you have all the facts. If needed, share your source. If you make an error, correct it as soon as possible and make it public.
Be authentic. Social media is all about people connecting with people. Remember to humanize your social media interactions. On social networks it is okay to use an exclamation point and phrases such as "check it out" rather than "read more."
Be accurate. Make sure you have all of the facts before you post. Cite and link to sources whenever possible to help build a community. It also doesn’t hurt to spell-check your content before posting. If you make an error, correct it quickly and visibly. This will earn you respect in the online community.
Be respectful. Respect for the dignity of others and to the civil and thoughtful discussion of opposing ideas is critical. Feel free to respectfully disagree with a position but please do not propagate online confrontation as it reflects poorly on both the individual and CUI.
Be positive. A good rule of thumb: if you would not say it in person, don’t say it online.
Encourage open conversation. Listen to people and respond to as many comments as possible with constructive feedback. Allow negative comments, delete the spam, and seek to respond rather than censor.
Allow comments. Even the negative ones. A good philosophy for comments is to encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments made must be civil, respectful, and appropriate for your audience. If comments are lewd, libelous, incite violence or are otherwise hurtful or hateful speech directed at either individuals or groups, CUI employees who serve as account administrators reserve the right to delete such comments. Look to the CUI Social Media Response Procedure for guidance.
Section 3 - Getting Started
Request an Account
Launching a new CUI social media network is a team effort and the Social Media Manager is here to guide you through the process.
- Review and fill out the Social Media Assessment Worksheet.
- Meet with the Social Media Manager for CUI Social Media Policy
- Along with the Social Media Manager create a strategy.
- Follow the social media Guidelines and Best Practices and get started!
Disclaimer: Some content has been adapted with permission from Colorado State University.