Irvine, CA – On April 20th, Concordia University Irvine’s
(CUI) business students Kevin Black, Danielle Daviscourt, Zack Freeno, Melissa Merrill, Samantha Moser and Johanna Sceresini achieved First Place
in the LCEF (Lutheran Church Extension Fund) National Student Marketing Competition
in St. Louis.
Students from four Concordia universities nationwide
conducted research, designed marketing plans and rehearsed presentations in the
months leading up to competition. The Concordia University Irvine team,
under the guidance of Professor Carolyn Shiery, compiled research and developed a campaign with a core
message of “I Am Called.” They created
videos, promotional materials and an electronic/social media strategy.
think the students did an outstanding job, achieved what they set out to do and
learned so much more than just creating a campaign,” said Shiery. “They enjoyed
meeting the executives and staff at LCEF and students from across the country.
It was an opportunity of a lifetime.”
LCEF may invest up to
$200,000 towards implementing the CUI-developed marketing campaign in their
efforts to support their role as a service partner of the Lutheran Church– Missouri Synod (LCMS).
"We expect to use the
students’ fresh ideas and unique perspectives in future efforts to raise
awareness of our organizations’ mission: to serve the church and bring more
people the healing power of God’s mercy and love," said Becca Jones, LCEF
senior vice president of marketing.
Find out more about majors at Concordia University.
More information about the
LCEF National Student Marketing Competition including a video of
the final presentations can be viewed at LCEF.org.
Concordia University Irvine is a U.S. News Top Tier Regional University that prepares students for
their vocations—their calling in life. CUI offers undergraduate, graduate, and
adult degree programs in a beautiful Southern California location, with online
and regional cohort options.
A member of the Concordia University system of The Lutheran Church – Missouri Synod and guided by
the Great Commission of Christ Jesus and the Lutheran Confessions, Concordia University Irvine empowers students through the liberal arts
and professional studies for lives of learning, service and leadership. Connect
with CUI: Facebook, Twitter, Vimeo, YouTube and