The Business of Music
Posted on 3/17/2017 by Ann Ashmon - 7 minute read
Henry Alonzo, MBA ’09, founder of Adarga Entertainment Group, grew up near Mariachi Plaza in East Los Angeles. There, he listened to the mariachi bands play and offer their services to passers-by. Today, Alonzo promotes some of the biggest bands in Latin music, and with his help, his clients have earned seven Latin Grammy awards.