Author Denise Lee Yohn "What Great Brands Do; Seven Brand Building Principles That Separate the Best from the Rest."
Who: Concordia University Irvine’s School of Business | Author Denise Lee Yohn
Yohn has 25-years experience building world-class brands such as Sony, Frito-Lay, Burger King and others.
What: Yohn will speak on, "What Great Brands Do; Seven Brand Building Principles That Separate the Best from the Rest."
• Three principles that successful brands consistently implement.
• How strong brand-building drives profitable growth, enhances stakeholder relationships, and engages employees.
• How a brand platform should guide and fuel every aspect of a business’s operations.
• Case studies and real-life examples of brand-building successes and failures.
When: Tuesday, January 28, 2014
Breakfast: 7:00 a.m.
Speaker: 7:45 - 8:15 a.m
Where: Concordia University Irvine, Grimm Hall, 3rd Floor Conference Center
1530 Concordia West, Irvine, CA 92612
Tickets: $20 per person (includes breakfast)
Alumni and MBA Students: $15
Group of 4: $70
Table of 8: $140
Sponsorship VIP Table of 8: $350*
*(priority seating and free book for all sponsor's table guests)
About Concordia University Irvine
Concordia University Irvine prepares students for their vocations—their calling in life. CUI offers undergraduate,graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options. Concordia’s undergraduate program is distinctive among universities in California because of its nationally recognized Core Curriculum, and its Lutheran heritage that provides a thoughtful and caring Christian community that lives out the theology of "Grace Alone. Faith Alone."
Concordia is a U.S.News Top Tier Regional University and has been named by The Chronicle of Higher Education as one of the fastest growing private nonprofit master's institutions. CUI enrolls over 4,000 students.
Director of Communications
Concordia University Irvine