Sport Management Minor | Undergraduate Admissions | Concordia University Irvine

Sport Management Minor

School of Business

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Curriculum

  • Sport Management Minor
  • 18 Units
  • SPMT 222: Introduction to Sport Management
  • 3

This course will provide knowledge about the broad field of sport management and the elements of managing people, operations, finance, and the work environment in a variety of occupational settings with insight into strategies for professional preparation and career opportunities being discussed. Special topics will include public relations, marketing, legal issues, interviewing, leadership, effective communication, sport ethics, and perspectives on international sports.

  • SPMT 323: Sport Marketing and Sponsorship
  • 3

This course will study the multidimensional field of sport marketing and sponsorship including a survey of current research, theories, and strategies for sport marketing in profit and non-profit venues. Additional emphasis will be focused on the growing area of sport sponsorship. Prerequisite: SPMT 222.

  • SPMT 326: Sport Operations and Facility Management
  • 3

Through a study in the management of facilities and sport business, this course will incorporate the development of a new sport business and the management of existing sport businesses including current strategic planning models, sport finance, business leadership, and facility management. Prerequisite: SPMT 222.

  • SPMT 420: Finance and Economics of Sports
  • 3

This course will provide an understanding of the factors and ramifications of financial issues on sport organizations and events including economic principles, financial resource management, economic impact analysis, financing major sport events, stadium/arena financing, and grant acquisition. Prerequisites: SPMT 222 and FIN 331.

  • Choose one of the following courses:
  • COM 371: Introduction to Social Media
  • 3

This course will explore the fundamentals of and introduce social media and other emerging technologies and tools, current trends and future directions, benefits, values, and risks. Case studies will be reviewed to assess how social media impacts and influences fields such as communication and marketing and how it informs future trends and developments. Prerequisites: (WRT 102 or WRT 201) and (COM 280 or MKT 341).

  • MGT 424: Human Resource Management
  • 3

As a study on how organizations obtain, maintain, and retain their human resources, this course will examine current organizational theory, research, and practice regarding variables that influence human behavior in organizations. Prerequisite: MGT 321.

  • MKT 344: The Advertising Agency
  • 3

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, message development, creative executive, and media planning as they design a complete campaign for a specified client. Prerequisite: MKT 341 or concurrent enrollment.

  • MKT 353: Professional Selling
  • 3

Through the examination of a wide variety of services this course will look at the marketing implications of the differences between goods and services including the unique characteristics of services marketing, the relationship between the service provider and customer, the management of services, the evaluation of service quality, and techniques for service improvement. Prerequisite: MKT 341.

  • MKT 442: Marketing Research
  • 3

This course will provide a comprehensive overview of marketing research, providing information for marketing decision making, problem identification, and problem solving research as students develop competence in survey methods and learn to apply analysis techniques including frequency distributions, cross tabulations, and correlation analysis. Prerequisites: General education math requirements and MKT 341.

Current students, please note: The requirements listed here may not reflect the most current courses for this major and may not be the requirements for the catalog year you are following to complete your major. Please refer to the Academic Catalog for official requirements you must meet to qualify for a degree.

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