Mass Communication | Communication Studies Major | Concordia University Irvine

Communication Studies

Mass Communication Emphasis

School of Arts and Sciences

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Curriculum

The Mass Communication emphasis is designed for students considering a career in industries such as sound recording, social media, radio, television, film, news publishing, magazine publishing, and digital media.

  • Communication Studies Core
  • 24 Units
  • COM 216: Interpersonal Communication
  • 3

This course will analyze person-to-person communicative behavior in contexts ranging from informal to organizational looking at topics such as attraction, trust, language, and nonverbal behavior.

  • COM 280: Theories of Human Communication
  • 3

As a systematic exploration of the theories scholars use to explain human communication, this course will deal with rhetoric, persuasion, interpersonal, intercultural, small group, media, organizational, and gender communications.

  • COM 311: Advanced Public Speaking
  • 3

This course is an advanced study of speech communication with an emphasis on professional speaking techniques, humor, and the use of stories. Oral assignments will include serious and humorous personal stories that make a point; persuasive and special occasion speeches; and a final professional presentation. Speeches will be viewed and analyzed. Prerequisite: COM 111 or COM 211 or consent of instructor.

  • COM 321: Mass Communication
  • 3

This course will focus on the personalities, inventions, developments, terminologies, and issues closely associated with seven (7) mass media industries with a special emphasis on internship preparation and media job opportunities. Article reports using business magazines, newspapers, and trade journals read by media professionals will be required.

  • COM 324: Intercultural Communication
  • 3

Social and cultural variables in speech communication processes and strategies for resolving communication problems in intercultural settings with an emphasis on variables such as perception, roles, language codes, and nonverbal communication will be examined in this course.

  • COM 340: Persuasion and Attitude Change
  • 3

Primarily from a social scientific approach, this course will examine the basic theories and techniques of influence, providing students with an awareness of the nature, function, and scope of attitude change as well as the concepts of attitudes, credibility, resistance to persuasion, ethics, and modern advertising practices.

  • COM 485: Rhetorical Criticism
  • 3

The history, nature, purpose, and methods of rhetorical criticism. Eight (8) critical approaches to human communication events will be studied. An article review and group PowerPoint presentation are required. Prerequisite: Junior standing.

  • COM 488: Communication Research Methods
  • 3

As an introduction to the research process, this course will examine how research is planned and designed; introduce the process of data collection and analysis; explore the methodology for communication research (including sampling, questionnaire design, and introduction to statistics); and provide experiences in conducting original research.

  • Mass Communication Emphasis
  • 18 Units
  • COM 222: Theory and Practice of Journalism
  • 3

This course will introduce the basics of journalism writing, style, theory, investigation, ethics, and interviewing including news, features, sports, review, and opinion styles. At least six (6) written articles will be submitted to The Concordia Courier.

  • COM 344: Theory and Practice of Interviewing
  • 3

This course will examine the theory and techniques of oral communication in the process of interviewing with the practical application to employment, information gathering (as in journalism and investigations), and persuasive interviews (as in selling and legal argument).

  • COM 422: Studies in Public Relations
  • 3

Public relations (PR) as a communication discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in nonprofit organizations, corporate and social responsibility, media relations, technology, and ethical issues.

  • Choose one of the following courses:
  • COM 371: Introduction to Social Media
  • 3

This course will explore the fundamentals of and introduce social media and other emerging technologies and tools, current trends and future directions, benefits, values, and risks. Case studies will be reviewed to assess how social media impacts and influences fields such as communication and marketing and how it informs future trends and developments. Prerequisites: (WRT 102 or WRT 201) and (COM 280 or MKT 341).

  • COM 412: Writing for the Broadcast Media
  • 3

This course will examine script writing for radio, television and film with projects including announcements, commercials, news, features, documentaries, comedy, and game and music shows.

  • Choose two of the following courses:
  • COM 211: Introduction to Argumentation and Debate
  • 3

As a performance-based course, students will learn argument design, use of reason and evidence, and practice in a competitive academic debate setting with a focus on critical thinking, research skills, and the oral expression of arguments with rhetorical and presentational power.

  • COM 328: Small Group Communication
  • 3

Group process theories relevant to communicative behavior in the small group setting will be examined in this course along with the analysis of group member behavior, interaction patterns, and problem-solving techniques in various group discussion settings.

  • COM 335: Nonverbal Communication
  • 3

This course will examine the theory and research on nonverbal aspects of communication with an emphasis on developing effective communication skills related to physical appearance, dress, body movement, face and eye communication, vocal cues, and the use of environment and space.

  • COM 451: Organizational Communication
  • 3

The role of communication in achieving organizational goals; the theory and practice of communication in private and public organizations; and techniques to enhance understanding in organizations will be examined in this course.

  • COM 471: Advanced Strategies in Social Media
  • 3

This course will utilize the practical tools and strategies required to successfully leverage social networks to develop and understand core concepts that can be applied to various applications. Three to five (3-5) hours a week with a media company in the Southern California area learning how sales, marketing, and production integrate social media solutions to capture potential target markets are required. Prerequisite: COM 371 or consent of the instructor.

  • THR 330: Performance Studies and Readers Theatre
  • 3

This course will provide in-depth work in solo and group oral interpretation including selection, adaptation, and presentation of readers theater programs for children and adults. Intercultural issues in performance, performing for religious audiences, and performance of non-fiction will also be examined. There may be an additional charge for required field trips. Offered alternate years.

  • COM 371: Introduction to Social Media
  • 3

This course will explore the fundamentals of and introduce social media and other emerging technologies and tools, current trends and future directions, benefits, values, and risks. Case studies will be reviewed to assess how social media impacts and influences fields such as communication and marketing and how it informs future trends and developments. Prerequisites: (WRT 102 or WRT 201) and (COM 280 or MKT 341).

OR

  • COM 412: Writing for the Broadcast Media
  • 3

This course will examine script writing for radio, television and film with projects including announcements, commercials, news, features, documentaries, comedy, and game and music shows.

* As COM 371 and 412 are also listed above in the emphasis requirements, choose the 1 course not completed in the choice above.

Current students, please note: The requirements listed here may not reflect the most current courses for this major and may not be the requirements for the catalog year you are following to complete your major. Please refer to the Academic Catalog for official requirements you must meet to qualify for a degree.


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