Marketing Minor

Introduction to the basic elements of modern marketing, including market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels. Prerequisite: BUS 201. Recommended prerequisite: ECO 201 or 202.

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix. Students will apply research techniques to target audience identification, message development, creative executive and media planning. A complete campaign will be designed for a specified client. Prerequisite: MKT 341 or concurrent enrollment.

A comprehensive overview of basic selling principles and skills. Each of the major areas to selling will be explored and discussed: prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Students will create a sales portfolio emphasizing each skill area. Prerequisite: MKT 341 or concurrent enrollment.

A comprehensive overview of marketing research, providing information for marketing decision making. Problem identification and problem solving research. Student develops competence in survey methods applying analysis techniques including frequency distributions, cross tabulations and correlation analysis. Prerequisite: General education math requirements and MKT 341.

Basic elements of accounting and methods of gathering and reporting financial data. Includes a study of financial statements; journalizing financial transactions; merchandising activities; investments in property, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201.

Survey of today’s American business systems. A study of various types of businesses and the information they gather, store, and process. Administration and management of people, facilities, and information. Course includes relevant computer experience simulating business situations.

A study of law with emphasis on United States law, including sources, courts, procedures, torts and laws pertaining to the business environment. Examples are law of agency, contracts, product liability, government regulations, business organizations and ethics in American business.

A practical approach to understanding and implementing marketing strategies as applied to the business and service sectors. Applications in health care, financial, and hospitality industries will be addressed. Prerequisite: MKT 341.

This course uses Adobe Photoshop or a similar product. The purpose of the course is to develop student skills in the creation and execution of computer graphics for advertising, illustration or enhancement of business products.

This course uses Adobe Premier or a similar product. The purpose of this course is to develop student skills in the creation and execution of animated computer graphics for advertising, illustration or enhancement of business products.

This course focuses on developing and implementing strategies for successfully marketing goods, services and ideas on the Internet. Includes history and emergence of e-commerce, web analytics and effective web design and strategies. Prerequisite: MKT 341.

A study of the marketing concepts and analytical processes used in the development of programs in international markets. Includes international trade concepts, cultural dynamics, business customs, multinational and developing markets, and the influence of political, legal and geographic factors on international marketing. Marketing reports for major countries will be prepared for marketing products and services in a specific country. Prerequisite: MKT 341.