Concordia University Irvine requires all officially recognized accounts be approved by Marketing. To get started with a social media account please fill out the Social Media Request form.
Plan of Action
Launching a new CUI social media network is a team effort and the Social Media Manager is here to guide you through the process.
- Fill out and submit the Social Media Account Request form
- Meet with the Social Media Manager for social media training and to sign CUI’s Social Media Policy Agreement.
- Follow further instructions on creating accounts, gaining password rights and launching your social media channel.
Before launching any social media channel the following should be considered.
Form a strategy
Identify purpose, who you want to reach (audience), types of content you intend to share and overarching goals. From there start with one social media outlet, such as creating a fan page on Facebook, and develop a presence.
Set your goals
Are you trying to communicate a campaign; promote your CUI group/department/program; connect with alumni; create a community for fans; or increase overall awareness and recognition of your CUI entity? Your goals should be SMART: Specific, Measurable, Attainable, Realistic, Timely. Common social media goals include: increased traffic to website, reputation management, brand awareness, search engine rankings, and thought leadership.
Make the time
Don't start a social media effort unless you have the dedicated time and resources to maintain new content on a regular basis. New content is critical to thrive in social media communities.
Before starting a social media campaign, research other organizations on social media networks for ideas on what works and what doesn't.
Be an active user. Listen to conversations, engage with comments, answer questions, and keep your account fresh with regular posts.
Determine what success means for your purpose and goals. Increased traffic to your website? Better communication with prospective students? Number of fans, followers, comments?
(Adapted from Colorado State University)