| Business Administration Core |
33 units |
ACT 211: Financial Accounting Basic elements of accounting and methods of gathering and reporting financial data. Includes a study of financial statements; journalizing financial transactions; merchandising activities; investments in property, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201. |
3 |
ACT 212: Managerial Accounting Management decision-making based on accounting concepts. Includes equity financing, introduction to management accounting, cost terms and concepts, cost accumulation systems, product costing systems and analyzing cost behavior patterns, including cost-volume-profit relationships. Prerequisite: ACT 211. |
3 |
BUS 251: Legal Environment of Business A study of law with emphasis on United States law, including sources, courts, procedures, torts and laws pertaining to the business environment. Examples are law of agency, contracts, product liability, government regulations, business organizations and ethics in American business. |
3 |
BUS 261: Information Technology This class covers theoretical and practical aspects of business application programs like spreadsheets, databases, word processing, publishing and Internet tools as used to develop, analyze and communicate information and business processes. Office application programs like Microsoft Excel, Word, PowerPoint, Access, Project, Visio and email applications used for business analysis and problem solving strategies. |
3 |
BUS 224: Business Writing and Presentation The study and practice of effective strategies for clear communication on the job. This course examines both written and oral business communication as well as using technology to access and share information. |
1 |
BUS 475: Business Strategy Capstone course integrating the numerous business management courses. The student uses the case method and computer simulation to conduct external and internal assessment and identify key strategic issues. The student will identify and choose from alternate strategies and defend those choices. The student learns to conduct a strategic analysis and make sound strategic decisions. A strategic project of a real company is required. Prerequisites: Business major with senior standing and ACT 212, MGT 321 and MKT 341. |
3 |
BUS 483: Business Ethics An ethical evaluation involving ideals, laws and relationships utilized by the business community. Issues include bribery, employer/employee rights, assumption analysis, philosophy, culture of the corporation and product liability. Prerequisite: Business or economics major with senior standing. |
3 |
BUS 490: Internship The business internship is a practical business working experience. Students must meet the internship director for advice on placement and approval before beginning this class. Regular student reports and written feedback from the sponsoring businesses demonstrate the skills that are acquired during the internship. Prerequisite: Business major with junior or senior standing and MGT 321. orESS 490: Sport Management Internship |
2 |
ECO 201: Macroeconomics A survey of the scope and methods of the study of economics; the principles underlying the production, exchange, distribution and consumption of wealth; and various economic problems. The systematic investigation of the market structure of American capitalism, encompassing the production and distribution of income, welfare economics and current domestic problems. orECO 202: Microeconomics An introduction to specific aspects of the economy such as households, firms and markets. The investigation of supply and demand in the product market, the perfectly competitive market, monopoly and imperfect competition and the role of government in private economy. Attention will be given to economic challenges of the future. |
3 |
FIN 331: Finance Introduction to principles and practices of managerial finance. Sources and methods of raising capital, cash flow analysis, financial statement analysis, financial markets and stockholder equity concerns. Additional concepts include decision making with risk and use of operating and financial leverage. Prerequisite: General education math requirements and ACT 212. |
3 |
MGT 321: Management Introduction to management principles in the area of planning, organizing, staffing, and controlling with emphasis on responsibility and authority, delegation and decentralization, line-staff relationship organization charting, communication and reaction to change. Additional emphasis on interpersonal skills, motivation, leadership, and managing the organization’s resources. Prerequisite: BUS 201 and 224. Recommended prerequisite: ECO 201 or 202. |
3 |
MKT 341: Marketing Introduction to the basic elements of modern marketing, including market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels. Prerequisite: BUS 201. Recommended prerequisite: ECO 201 or 202. |
3 |
| Sport Management Emphasis |
21 units |
ESS 222: Organization and Management of Sport The course will provide knowledge about the broad field of sport management and elements of managing people, operations, finance, and the work environment in a variety of occupational settings. Insight into strategies for professional preparation and career opportunities will also be discussed. Special topics to be covered include public relations, marketing, legal issues, interviewing, leadership, effective communication, sport ethics, and perspectives on international sports. |
3 |
ESS 320: Historical and Sociocultural Foundations Historical, sociological and philosophical analyses of sport and physical education are presented and discussed. Additional topics on current challenges, relevant issues, controversies and career opportunities in sport and physical education are discussed. |
3 |
ESS 323: Sport Marketing and Sponsorship A study of the multidimensional field of sport marketing and sponsorship. Includes a survey of current research in sport marketing, theories unique to sport marketing, strategies for sport marketing in profit and non-profit venues. Additional emphasis will be focused on the growing area of sport sponsorship. Prerequisite: ESS 222. |
3 |
ESS 326: Sport Operations and Facility Management A study in the management of facilities and sport business. It will incorporate the development of a new sport business and the management of existing sport businesses. Included in the course will be current strategic planning models, sport finance, business leadership and facility management. Prerequisite: ESS 222. |
3 |
ESS 350: Sport Law An examination of the legal issues in sport and physical education. Provides an explanation of key areas of the law such as negligence, contracts, civil rights, and risk management. |
3 |
MGT 424: Human Resource Management A study of how organizations obtain, maintain and retain their human resources. Examination of current organizational theory, research and practice regarding variables that influence human behavior in organizations. Prerequisite: MGT 321. |
3 |
| Choose one of the following courses: |
COM 422: Studies in Public Relations Public relations as a communication discipline with an emphasis on developing and implementing campaigns. Presentations by PR professionals and in-class projects/exercises address specific topics including public relations in nonprofit organizations, corporate and social responsibility, media relations, technology and ethical issues. |
3 |
MGT 351: Diversity in Organizations Examination of the impact of diversity, culture, and ethnic origin on the work experience in preparing individuals to meet the challenge of cultural diversity in organizations. Emphasis is placed on how race, religion, age, sex and gender, sexual orientation, physical and mental ability, work and family, weight and appearance, international diversity, theories, legislation and organizational philosophy interact to create a set of rules for acceptable behaviors in complex organizations. Prerequisite: BUS 201. |
3 |
MKT 344: The Advertising Agency A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix. Students will apply research techniques to target audience identification, message development, creative executive and media planning. A complete campaign will be designed for a specified client. Prerequisite: MKT 341 or concurrent enrollment. |
3 |
MKT 353: Professional Selling A comprehensive overview of basic selling principles and skills. Each of the major areas to selling will be explored and discussed: prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Students will create a sales portfolio emphasizing each skill area. Prerequisite: MKT 341 or concurrent enrollment. |
3 |
MKT 442: Marketing Research A comprehensive overview of marketing research, providing information for marketing decision making. Problem identification and problem solving research. Student develops competence in survey methods applying analysis techniques including frequency distributions, cross tabulations and correlation analysis. Prerequisite: General education math requirements and MKT 341. |
3 |