Echo Media Group Named Agency of Record for Concordia University Irvine

Jan 31, 2014 2:23 PM
Ann Ashmon

FOR IMMEDIATE RELEASE  


CONTACT: Justine Mrsich
714-573-0899 x 237
[email protected]

ECHO MEDIA GROUP NAMED AGENCY OF RECORD FOR CONCORDIA UNIVERSITY IRVINE

TUSTIN, Calif. (Jan. 31, 2014) – Echo Media Group (Echo), an award-winning, results-oriented public relations and social media agency based in Tustin, Calif., announced today that it has been chosen as the agency of record for Concordia University Irvine (CUI). Echo will work directly with CUI’s current marketing and communications team to establish visibility and build brand awareness for CUI among targeted audiences through the implementation of media outreach programs.

“Concordia University Irvine is a premier institution that offers a variety of undergraduate, graduate, nursing and adult bachelor’s degree completion programs,” said Kim Sherman, founder and managing principal of Echo Media Group. “We plan to help CUI break through the noise of competing colleges and universities in surrounding areas and earn it greater recognition as a leader in higher education. This University really is Southern California’s best kept secret, and Echo plans on letting everyone know about it.”

Concordia University Irvine is a distinct body that prepares students for their vocations through a variety of higher education degree programs. CUI empowers students through liberal arts and professional studies, service and leadership. CUI stands out among other universities in California because of its nationally-recognized Core Curriculum. The Core requires every undergraduate to take a series of mandatory classes in sequence so that professors can build a foundation of knowledge and create strong learning habits. The program challenges students to put their critical and creative thinking skills to work in order to develop intellectual habits through a linked course schedule that pairs certain courses together such as biology with theology or mathematics with philosophy. The Core has been carefully crafted to help students grow intellectually, ethically and spiritually.

Echo Media Group is tasked to create a full-service program that includes proactive media campaigns and expert source positioning, as well as media relations to promote the University’s rich history, high-caliber staff and distinct educational offerings. The platform for communication with media will serve to enhance University exposure on both a local and national level.

About Concordia University Irvine

Concordia University Irvine prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options. Concordia’s undergraduate program is distinctive among universities in California because of its nationally recognized Core Curriculum, and its Lutheran heritage that provides a thoughtful and caring Christian community that lives out the theology of "Grace Alone. Faith Alone."

Concordia is a U.S.News Top Tier Regional University and has been named by The Chronicle of Higher Education as one of the fastest growing private nonprofit master's institutions. CUI enrolls over 4,000 students.

About Echo Media Group

Echo Media Group, an award-winning public relations and social media agency based in Orange County, Calif., is renowned for its strategic, results-oriented methodologies and ability to generate media coverage and brand awareness for its clients through traditional and non-traditional strategies. Echo Media Group currently provides services for clients such as: Villeroy & Boch; University of California, Irvine Extension; and Toyota Material Handling, U.S.A., Inc. The Company’s team of public relations and social media professionals represent a diverse range of experience in a variety of industries. Echo was named by OC Metro as one of “Orange County’s Best Companies to Work For” and has earned dozens of awards from the industry. For more information, call 714-573-0899, visit www.EchoMediaPR.com, become engaged on Facebook at www.facebook.com/EchoMediaGroup, and follow our tweets @EchoMediaPR.

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